At the base of your brand is your Unique Service Proposition.
Chad
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Chad Schauers
Montana Mortgage Lender, Bozeman, Montana
I have been able to get with a few of you to discuss yours. It is like the red cellophane glasses that allow you to see the "secret message" on the back of a cereal box in that performing according to your USP can help you to cut through so much of the "noise" in your business.
What is your USP? If you could sum up your "brand" in one sentence: what would it be?
I have been able to support many of you through our relationships together and I have also appreciated your support. Now more than ever is the time to find those willing to work toward a common goal and gain positive relationships through business and community that will support your highest and best practice.
I have been absent from your inbox for some time...but felt the need to reach out today. If you are not working on your personal "brand" or "identity" I would encourage you to define that. It needs to come from the inside out and permeate your entire business model. If you are interested in discussing this further, please don't hesitate to connect with me.
I have not been just "feeding and pleading" with my partners for them to trust their paycheck to me and my team, but feel that helping them establish who they want to be in our business is giving something much more valuable. We spend the only TRUE currency in the UNIVERSE on the things that interest us and if we are interested in our business we will give it that very thing: "ATTENTION>"
Cheers,
Chad
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Chad Schauers
Montana Mortgage Lender, Bozeman, Montana
